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As we endure the crisis of the global locked down due to the spread of COVID-19 virus, I want to challenge everyone to redefine purpose. I have heard people lamenting, life will never be normal again; was the pre – corona existence truly normal? Do we long to return to that “normal”? What about the greed, inequity, exhaustion, depletion, extraction etc.? This is an opportunity to redefine “Normal” and to redefine “Purpose”. Perhaps we will come up with a “New Normal” that fits all humanity. Let’s work for personal, human, societal and planetary wellbeing as the “New Normal!